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Consumer Behavior (Paperback)
.英語 本 教材 学習 勉強 小学生 中学生 高校生 大学生 大人 条件付き送料無料定価:9935円
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） ／ 【本の説明】472ページ 191*244mm 言語：English 国：イギリス 882g ISBN：9780199646449 ／ 【本の内容】A new approach to teaching consumer behavior incorporating the latest issues in behavioural psychological and sociological learning alongside new areas of research.Practitioner commentaries including Renault and Thinkbox and extended case studies featuring Pinterest and Havaianas place this fascinating subject firmly in a real world context. Presenting a brand new approach to teaching consumer behavior Szmigin and Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior and incorporate new areas of research such as Consumer Culture Theory which are enhancing our understanding of this fascinating subject. The latest behavioral p